"Cars are driven by people - the guiding principle behind everything we make at Volvo, therefore, is and must remain safety." - Assar Gabrielsson and Gustaf Larson, Founders
"We started making cars in 1927 because we believed
nobody else was making them strong enough or safe enough for Swedish
roads. Along the way we've come up with dozens of innovations, some of
which have changed the world. And it's this commitment that drives us
forward to the next great Volvo Cars idea."